Sgt STAR

http://qoarmy.com

Google analytics hack with website, videos, and social media campaign, 2012-2017

Using Google adword advertising platform, which pairs its famous algorithm with users’ keywords, I directed a timely campaign toward the U.S. states with the highest military enrollment. Network ads sent young people to qoarmy.com, a mirror site of the U.S. military’s goarmy.com. There, visitors found a 3-minute interview with the eponymous avatar, SGT STAR, who is the first application of machine learning that the military has introduced specifically in order to increase enrollment.

Un hack de Google analiticos con sitio del web, videos y campaña de medios sociales, 2012-2017

Por anuncios de Google adwords que conjunta palabras de buscadores con su algoritmo famoso, dirigí una campaña a los estados con la mayor cantidad de alistamiento militar. Los anuncios les enviaban los jovenes al sitio del web, qoarmy.com, que es un espejo del sitio del web goarmy.com, de militar de EEUU. La página tiene un entrevista de video con SGT STAR, un avatar de inteligencia artificial, introdujó por el militar para aumentar inscripción.

Leave a Reply

Your email address will not be published. Required fields are marked *